BioSweep of Chicagoland, Wireframe Index

Client

Grant Framburg
BioSweep of Chicagoland
(630) 881-7145

Prepared by

AEOhunt Creative Direction
Wave 3 of 4
May 1, 2026

Tier A scope

6 pages wireframed
Desktop + mobile each
Full section annotations

Page 01, Tier A

biosweepchicago.com/

Persona: All four (triage)

Stage 1 LocalBusiness AggregateRating FAQPage

Convince any visitor in 5 seconds that BioSweep solves their odor problem permanently, then route them to their persona page. 9 sections. Phone-primary CTA.

Page 02, Tier A

biosweepchicago.com/realtors

Persona: Maria, Listing Specialist

Stage 2 Service FAQPage

Convince a listing agent BioSweep is the call she makes before she needs it. Loss-aversion math + priority booking program. 8 sections.

Page 03, Tier A

biosweepchicago.com/homeowners

Persona: Dan and Jen, Research-heavy buyers

Stage 2 Service FAQPage

Survive the research phase. Convert skepticism about PHOCATOX into a call. Price band published. Empathy-first structure. 9 sections.

Page 04, Tier A

About / Grant Framburg

biosweepchicago.com/about

Persona: All (E-E-A-T / entity signal)

Stage 1 Person LocalBusiness

Resolve the entity-graph weakness. Grant named operator, 13-year story, case vignettes, Person schema. Single highest-trust upgrade on site.

Page 05, Tier A

biosweepchicago.com/reviews

Persona: All (late-funnel trust verification)

Stage 1 AggregateRating Review

Surface all 30 GBP reviews on owned property. Win "BioSweep reviews" and "BioSweep complaints" queries defensively. 6 sections.

Page 06, Tier A

biosweepchicago.com/guarantee

Persona: All, defensive brand query

Stage 1 FAQPage AggregateRating

Turn the "BioSweep complaints" query into a trust win. Document re-treatment policy. Transferable warranty for realtors. 7 sections.

How to read these wireframes

Annotation blocks

Every section has a sidebar callout naming Purpose, Psychology Lever, Conversion Goal, and Schema type.

Placeholder copy

Headlines and subheads are close-to-final copy pulled from the strategy doc. Not lorem ipsum.

Photo boxes

Gray boxes labeled "PHOTO: [description]" mark every real image asset needed. No stock references.

Mobile view

Each page shows desktop left, mobile right. Mobile includes sticky CTA bar at bottom of viewport.

SECTION: [name] PURPOSE: [what this section accomplishes] PSYCHOLOGY LEVER: [Authority / Social Proof / Reciprocity / Loss Aversion / Anchoring / Commitment-Consistency / Scarcity / or named reframe] CONVERSION GOAL: [phone tap / form submit / scroll-deeper / cross-link click / trust-build] SCHEMA: [JSON-LD type if applicable]